市场营销经理 Marketing Manager 基本工作： 1.根据公司年度销售指标，结合客户资源和市场状况，负责传播策略、营销方案、 推广计划、资源拓展、落地执行等完整市场营销链路的统筹执行，达成销售指标。 2.针对医疗产品和服务的特点，输出有针对性的营销策略。 3.针对不同客户和客群的特点，制定精准的触达方式和推广计划。 4.基于年度运营计划，拟定广告投放方案，策划主题营销活动。 5.根据客户的分布和使用习惯，优化整合线上线下营销手段，创新推广方式，通过产品推广、内容运营、用户裂变、市场活动、渠道营销等形式，增加新客户数量，有效提升销售业绩。 6.敏锐把握市场热点，策划事件营销和话题营销。 7.负责营销渠道、媒体资源、供应商的开发、建设、维护、拓展。 8.组织市场调研，把握行业发展趋势，挖掘市场需求；关注竞品动态，收集客户反馈，分析客户需求和产品发展方向，定期提交可靠的市场分析报告。 9.负责市场营销费用的年度预算和执行管控。 10.协助运营部门，根据经营状况和销售业绩，优化调整营销策略和方案。 ............................................................................................................................................... 1. According to the company's annual sales indicators, combined with customer resources and market conditions, responsible for the overall implementation of complete marketing links such as communication strategies, marketing plans, promotion plans, resource development, and landing implementation, and achieve sales targets. 2. According to the characteristics of medical products and services, output targeted marketing strategies. 3. According to the characteristics of different customers and customer groups, formulate accurate reach methods and promotion plans. 4. Based on the annual operation plan, formulate advertising plans and plan theme marketing activities. 5. According to the customer distribution and usage habits, optimize and integrate online and offline marketing methods, innovate promotion methods, and increase the number of new customers through product promotion, content operation, user fission, market activities, channel marketing and other forms, and effectively improve sales performance. 6. Keen grasp of market hot spots, planning event marketing and topic marketing. 7. Responsible for the development, construction, maintenance and expansion of marketing channels, media resources and suppliers. 8. Organize market research, grasp the development trend of the industry, and tap market demand; Pay attention to the dynamics of competing products, collect customer feedback, analyze customer needs and product development directions, and submit reliable market analysis reports on a regular basis. 9. Responsible for the annual budget and implementation control of marketing expenses. 10. Assist the operation department to optimize and adjust marketing strategies and programs according to business conditions and sales performance. 任职资格： 1.全日制统招本科及以上学历，10年以上市场营销工作经验，3年以上团队管理经验。 2.具备丰富的营销渠道和媒体资源，优秀的公关外联和沟通协调能力。 3.敏锐的市场分析和判断能力，清晰的逻辑思维和创新意识。 4.能够独立输出营销策略，撰写宣传文案，策划市场活动。 5.具备良好的产品思维，挖掘并理解客户需求，拥有营销的底层逻辑和方法论。 6.优秀的商务拓展能力，有效与合作方建立关系，促成品牌合作。 7.能够整合市场和商务资源，拓宽销售渠道。 8.具备较强的营销活动现场指挥和执行能力。 9.有海外或高端医疗机构营销工作经验的优先。 10.具备中央别墅区客户资源的优先。