A. Overall Purpose Of The Job (Brief description of the primary purposeof this position)
In line with the China Sales an******** Strategy, this role will developan******** marketing communications activities for China with a focus onthe Chinese Market.
As a key member of the Raffles Medical China marketing team, this personwill be responsible for the development an******** of an innovativean******** marketing strategy with a focus on digital marketingcampaigns an********, aime******** driving clinic utilization an********membershi******** sales amongst corporate clients an********.
B. Key Responsibilities (Critical responsibilities an******** of thispos******** liste******** order of importance)
1. In conjunction with the Clinics Marketing Manager design an******** aChinese marketing strategy inclusive of events, campaigns an********. 2. Develop an******** our digital strategy by localisation an******** ofthe website an******** of our social media profile. 3. Ensure quality of Chinese translation an******** representation ofRaffles Medical n in all internal an******** communications. 4. Monitor effectiveness of Marketing campaigns an******** on results. 5. Develop relationships with media contacts an******** the media aspectof China’s marketing an******** ******** including coordinating pressmaterials an******** creation. 6. Support a vibrant client an******** education programme an********innovative ways to touch clients an******** users in the corporatesectors, with the aim to increase utilisation clinic services. 7. Participate in and/or lea******** business projects on an ad-hocbas******** as require******** the business.
C. Job Profile
Require******** an******** (Brief description of technical knowledge orskills neede******** perform the job) • Digital capabilities – experience with WeChat management, WeChattools, website development an******** • Ability to drive organise an******** events, translate mater********manage projects Require******** (Critical behaviours necessary to successfully performthe job) • Strong Business acumen with a focus on marketing skill set • Hands on an********-oriented • Strong writing skills an******** writing an******** technicalinformation into simple an******** value propositions • Strong plann******** organizational an******** skills • Strong communication capabilities; native mandarin Chinese an********in spoken an******** English • Team player: comfortable an******** to work in cross-functionalan******** teams • Client an******** centric orientation • Proven, strong ability to execute job requirements on t******** withsuperior quality Require******** Experience (Brief description of the job-relate********neede******** perform the job) Incumbent must have the following expertise/track record: • Digital expertise an******** - Develope******** successfullyexecute******** marketing campa******** develope******** manage********tools including website management, WeChat. • Ideally 5-7 years of experience in market******** business orrelate********; experience in service marketing preferred. • Proven track-recor******** working successfully in teams • Dynamic individual with demonstrate******** to mee******** setquantitative objectives in previous positions. Require******** (Brief description of the educational backgroun********to perform the job) • University gra******** preferably in business stu******** marketing orcommunications at a postgraduate level preferred Require******** (Brief description of the language skills neede********perform the job) • Fluent in Mandarin Chinese with strong written an******** capabilities; Fluent English Travel / Rotation Requirements (Brief description of any travel orrotation requirements) • If needed